Union County Branding

The Challenge

My Solution

The major similarities between my concept and the Columbus logo are the star that sits inside the U and the typeface I chose. The star is placed where you can find Marysville located in Ohio. For their board divisions, I proposed a simplified version of the main logo that paired with a different color to represent each branch.

Union County's Chamber of Commerce in Marysville, OH, wanted to refresh their logo and requested a few design options to distinguish their three board divisions. Since Marysville considers themselves a sister city to Columbus, they asked that this brand element to be similar to Columbus's logo and emphasize Ohio.

(The original Union County and Columbus logos.)

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