I wanted to elevate the China House brand in a way that was refreshing and more sophisticated than take out. Keeping with a traditionally used Chinese color scheme I replaced the red with a fresher green.
This won an Award of Excellence from the Columbus Society of Communication Arts.
This was a project from college that required us to reinvent a restaurant's brand. I chose a very small, hole-in-the-wall, family owned Chinese place from my hometown. They don't currently have any consistent brand elements.
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